Igor Luković
"Authentic and indigenous grape varieties form the foundation and backbone of the wine identity of every region in Europe, and Malvasia, in all its variations, embodies the very essence of the Mediterranean, carrying with it heritage, history, and culture. The story of Malvasia takes us back to the roots of European civilization and the beginnings of the expansion of wine culture across the continent, to its diversity and richness.
That's why I am honored to receive the title of Malvasia Ambassador"
Igor Luković is a wine critic, writer, journalist and a certified sommelier from Serbia. He studied Serbian literature and language and is a graduate of the Faculty of Philosophy, University of Novi Sad.
He works in the wine business since 2003. He started in the wine industry as owner and Editor of “Gurman” and “Gastro Svet” magazines, and later he became General Manager of “Vinodrom”, company for importing and distribution of wine.
He is Editor in Chief at “Vino & Fino” magazine and associate of many other wine media. He is one of the founders of the Wine Identity initiative, which manages wine events in Serbia and the surrounding countries. For many years, he has been President of the Sommelier Association of Vojvodina and CEO of the Serbian Sommelier Association.
Igor is actively engaged in wine education, trainings, consulting and event management, and has a vast experience as a wine judge at many respectable international competitions. He is Jury President at The Balkans International Wine Competition and Festival. He judged at the DWWA for the first time in 2019 and was a judge at the 2025 Decanter World Wine Awards (DWWA).
