— About the project
A transnational cooperation project programme that connects Greece, Italy and Croatia
— Overview
“The Malvasia Myth” Project
“The Malvasia Myth” project aims at featuring and valorizing the cultural heritage of the renowned wine. It will build an overall myth about Malvasia’s history and culture. The myth of the Malvasia, based on the cultural identity, the stories and legends of all Malvasia wine-producing regions, will involve the local communities towards the creation of a network of Malvasia regions and the development of a cultural route of wine.
— Partners
The partners of the project are LAGs from
Greece: LAG Parnonas SA, Leonidion, Peloponnese (coordinator of the project) parnonas.gr
Italy: Gal del Ducato, Parma https://galdelducato.it/
Croatia: LAG Central Istria, Istria https://lag-sredisnjaistra.hr
The project is a transnational cooperation project implemented under the framework of LEADER / CLLD 2014-2020 programme.
Research
Training
Study
Study visits
Cultural Brand
Community
Digital Marketing
Events
— Objectives
Connection of Malvasia wine with the tourist product of the regions.
Research, study and documentation of the myths of Malvasia wine.
Awareness, training and support tools for local communities.
Creation of an international cultural branding for the Malvasian myth.
Stimulation of the morale of local communities by connecting the region with the renowned wine.
— Activities
Research and documentation
Creation of the international cultural brand “Malvasia myth”
Digital marketing
Training seminars for entrepreneurs in Malvasia wine-producing regions
Study visits
Creation of the Malvasia myth Network
Promotion events and festivals
